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Paid Ads Consultant


Unbound is hiring a Paid Ads Consultant to launch and optimize targeted Adwords and Meta advertising campaigns.

Role Overview

The primary focus of this role is to optimize Unbound’s Adwords campaigns to drive significant revenue through the paid search channel. More recently, Unbound has also been given limited access to advertising on Meta’s platform, so additional support in launching and optimizing Meta campaigns is a major plus, with the caveat that Unbound’s access to the platform is quite fickle, to say the least.  


The role will work directly with the CEO to reach revenue KPIs for the company.

Given the sensitive nature of Unbound’s products, the ability to navigate compliance flags and restrictions is absolutely essential. We are looking for a creative thinker who is resilient in overcoming adult-specific restrictions in advertising access. 

Adwords Responsibilities
  • Develop and execute campaign strategies based on product launches, marketing campaigns, competitor conquesting, general search trends, and Unbound events (e.g., holiday sales, wholesale retailer launches, Amazon promotions)
  • Optimize PPC, CPC, and CPA in Adwords on a weekly basis
  • Research and optimize keyword lists and bids
  • Manage monthly budget, staying within CAC constraints 
  • Write creative and on-brand copy for ads, with direct support from the CEO  
  • Generate monthly reports on performance, reporting KPIs directly to the CEO
  • Integrate Adwords performance into Google Analytics to measure performance
  • Communicate progress and performance on a regular cadence with the CEO
  • Team with Unbound to create customized landing pages in Shopify when needed

Meta Responsibilities
  • Willingness to test and iterate as access to the Meta platform is new to Unbound 
  • Set up initial campaigns to test ROI and viability of channel
  • Team with Creative team and CEO to iterate on creative imagery and ad copy
  • Develop and execute campaign strategies based on product launches, marketing campaigns, and significant events (e.g., holiday sales, retailer launches, Amazon promotions)
  • Team with CEO to create targeted customer lists and lookalike lists 
  • Manage monthly budget, staying within CAC constraints 
  • Generate monthly reports on performance, reporting KPIs directly to the CEO
  • Integrate Meta performance into company’s dashboard to analyze performance and ROI
  • Communicate progress and performance on a regular cadence with the CEO
  • Team with Unbound to create customized landing pages in Shopify when needed

Qualifications 
  • 3-4 years of experience building and optimizing Adwords campaigns 
  • 3-4 years of experience building and optimizing Meta ad campaigns
  • Proficiency in Microsoft Excel
  • Strong creative copywriting skills
  • Significant experience in navigating compliance policies and appeals in both Adwords and Meta’s Ad Manager 
  • Familiarity with image cropping and editing 
  • Deep understanding of search engine optimization (SEO)
  • Sensitivity to the nature of sexual wellness products, high emotional intelligence 
  • Skilled in Google Analytics 
  • Experience with Shopify
  • Competency with using Excel for KPI reporting
  • Deep understanding of the importance of a healthy CAC to LTV ratio 
  • A motivated, positive, proactive, and transparent attitude

Additional Information
  • This role is a contract position and employment is under 1099 status 
  • This role will have a predefined set of hours per week
  • Reports directly to the CEO
  • Unbound is based in NYC with an office but this role is fully remote
  • Travel or relocation is not required for this role 
  • Applicants must be US based. Sponsorship is unavailable for this role
  • Unbound is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees


Interested?

Please email your resume with a brief note on why you’re a great fit for the position to polly@unboundbabes.com with the subject line “Paid Ads Consultant - [YOUR NAME]”.  If you have any 2nd or 3rd degree connections, please encourage them to send us a note and/or introduce you via email. 

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